Tag Archives: menu

Another drink Mr. Bond, James Bond?

A lot had been said about James Bond and his Vesper Martini, a fantastic cocktail actually. We heard lots of complaints regarding Mr. Bond drinking habits in his last films,”Bond drinking a Mojito?! Mr. Bond drinking a Heineken?!” Outrageous comments … Continue reading

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Cost Control Factors – A way to go through difficult times

Recently I was consulting for a big project in California, USA and reviewing the costs of the bar program was one of the tasks. I was surprised to discover that one of the owners and the director of the restaurant … Continue reading

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Tutoring novice bartenders.

The time of your career when you are becoming a mentor of other new bartenders happens without you really noticing it. It happens before you get titles such as head bartender, bar director, bar manager or whatever other fancy name … Continue reading

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22 Ideas to improve your sales. – part 2, the last 11 ideas.

Here we share with you the last 11 Ideas to complete the 22.The first 11 Ideas are HERE. Feel free to give us your feedback or share with us any other one you may have. Alcohol- Free options This unexploded … Continue reading

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Right Name, Right sales

There are plenty of alternatives when it comes to naming a cocktail and some of them will be better than others, but one thing is certain: the name will directly impact the sales. It’s 2013 and we have left behind … Continue reading

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Spirits’ How to write Tasting notes and Descriptions – Absolut Vodka case.

Following the previous post on how to write engaging cocktail menus and use appropriate copy to describe items I will expand with examples from Absolut Vodka. Why Absolut vodka? well, Because I have this information handy. Because they were sold … Continue reading

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How to write engaging cocktail menus- Useful advice.

When was the last time you didn’t have to struggle while reading a bar menu? Developing cocktail menus is a wide topic and one I am personally fascinated with (so it will be a frequently recurring topic in this blog … Continue reading

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