Tag Archives: design

Spirits’ How to write Tasting notes and Descriptions – Absolut Vodka case.

Following the previous post on how to write engaging cocktail menus and use appropriate copy to describe items I will expand with examples from Absolut Vodka. Why Absolut vodka? well, Because I have this information handy. Because they were sold … Continue reading

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How to write engaging cocktail menus- Useful advice.

When was the last time you didn’t have to struggle while reading a bar menu? Developing cocktail menus is a wide topic and one I am personally fascinated with (so it will be a frequently recurring topic in this blog … Continue reading

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